What is SEO?

SEO stands for Search Engine Optimization. It is the ongoing and ever changing process of improving your websites visibility in the search engines such as Google. There are two types of listings on Google and other major search engines, pay-per-click and organic. Pay-per-click links also referred to as sponsored links appear at the top of all search results. Depending upon your industry and/or local competition, pay-per-click advertising may cost you anywhere from $1.00 to $10.00 per click, ouch! The more you are willing to pay the search engine, the higher your listing will appear in the sponsored search results. But, just because someone clicks on your paid link does not mean they will use your service or buy anything from your website.

Organic links appear directly below the sponsored links. An organic link provides you (the visitor) with the most relevant websites based on your search term. The major search engines use a multitude of methods to rank each website based on its relevance to what there visitor is searching for. For those companies lucky enough who have an organic link on the first page on Google for their industry or keywords, congratulations! 90% of Google visitors click on the first link that appears in the search results. 40% of Google visitors never make it passed the first page of search results. As you can see, being on the first page is imperative to your website being found.

What are your thoughts on SEO? Do you know any white-hat SEO tips that can help others?

If you’d like to learn more about SEO, please check SEO Earthquake. It is a complete beginners guide to Search Engine Optimization.

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Category: Search Engine Optimization

About the Author ()

JC is an MCSA, MCTS, MCP, Net+ and A+ Certified Technician. He is also an avid Web Developer, WordPress Jedi, SEO Connoisseur and owner of an IT Firm in the Midwest. During the day he helps tackles Server Administration and Desktop Support issues for small business. With over 15 years experience installing, configuring and troubleshooting retail and enterprise software, he's seen it all. Please use the comments section or contact page to reach out.

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