How to Create a Website That Gets Found by the Search Engines

Getting your ideas, products and services online isn’t as hard as it may seem. In this article I’m going to walk you through each and every step of creating your very own website. Along the way I’m going to give you some extremely value tips, tricks and techniques that I use to get my local and nationwide websites found in the search engines. You can spend months building out a website only to have it fall to the waste side because no one knows it exists.

When creating a website, your #1 goal is to be found in the search engines!

found-in-the-search-engines

The first thing you’ll need is an awesome domain name, also known as a URL. Most of the time, companies will simply use their business name as the domain name. The best domain names contain a keyword or key phrase people are searching for. If you’re selling a product or a service, its best to use the item your providing somewhere in the URL. This is something that I highly advise, especially if you’re a start-up. The new site should be your primary site. Keep your business URL, simply forward it to the new site after you’ve followed all of the remaining tips below.

Tip #1 – To find the most searched keywords and/or key phrases for your niche, nationwide site or local service industry – just ask Google. Click on the following link to use the Google Keyword Tool.

When people are searching the Internet, they want to find whatever it is they need fast! No one has the time or patience to visit 50+ websites looking for a local plumber or a new pair of shoes. When most people see a long list of websites in the search results, they begin looking for things that are in bold and/or relevant to what they’re searching for. For example, if someone is looking for lawn care in Dallas and they see the website LawnCareDallas.com, they will click on it! Don’t get caught up on your business name! Your website visitors will have plenty of time to discover your business name as soon as they arrive on your site.

Tip #2 – If you really want to use your business name as the URL, that’s fine. What I do is forward my business name domain to the site mentioned above.

After you’ve used the Google Keyword Tool to find the best keyword or key phrase, the next step is to purchase a domain name. For this I’d recommend Godaddy.com. They are affordable, have an easy to use interface and offer 24/7 live tech support. I’d like to caution you on their web hosting. It is a bit slow and overpriced. I’m partial to 1KCHOST.com for affordable, reliable and fast web hosting. Use the coupon code “save2bucks” at checkout and receive an entire year of web hosting for only $10.00!

1kchost

Once you’ve purchased your domain name and hosting, you’ll then need to point your domain name to your web host. For all of following examples we’ll be using Godaddy.com as the domain register, and 1KCHOST as the web hosting provider. Please read the following article, how to configure Nameservers. It explains step-by-step the process of pointing the Nameserver settings to 1KCHOST.com. As explained in the article and video, it may take up to 24 hours for the changes to take affect.

As you’re waiting for the DNS changes to kick in, now is the perfect time to become acquainted with the cPanel. The cPanel is the administrative console for your website. I’ve also written a step-by-step guide titled how to access the cPanel which guides you through the process of logging into the cPanel for the first time.

Inside the cPanel you’ll have access to a ton of 1-click app installs and pre-designed web templates. To use the ready-made web templates, locate the section labeled Software/Services. Click on BaseKit SiteBuilder, next click on Setup SiteBuilder. This launches the site design software. Here you’ll simply enter your products, services, contact information then hit publish. After you’ve published the site to its temporary home, you’ll then need to return to the cPanel. Once there, click on BaseKit SiteBuilder again and change the active site.

For a much wider selection of ready-made templates, find the section labeled Advanced in the cPanel and click on Web Templates. This provides a larger selection, but you will need to have a basic understanding of HTML to download and use any of these templates. For beginners and novices I would recommend sticking with the BaseKit SiteBuilder.

For those who are PC savvy and know their way around desktop applications such as Microsoft Office, I would highly recommend WordPress instead of the ready-made templates. WordPress is easy to install, configure, customize, update and manage. The website you are visiting right now is a WordPress website. I’ve written another tutorial titled how to install WordPress using the cPanel that walks you through the install process from start to finish. After WordPress is installed, you can either use the free themes listed under Appearance > Themes > Install Themes or purchase one from Theme Forest.

wordpress

Tip #3 – WordPress has a large user community and a wide variety of free plugins. Click on the following link to see my top 10 must have free WordPress plugins.  

WordPress is by far the best way to go. For newbies it may take a little bit of time to get used to, but the time you invest is totally worth it! WordPress was designed with search engine optimization in mind. You can even install SEO plugins such as WordPress SEO by Yoast which provides feedback and recommendations to help your content, post and/or pages rank better in the search engines.

To recap, the first thing you’ll need to do is use the Google Keyword Tool to find the most heavily searched keyword or key phrase relevant to your products and services. Secondly you’ll need to visit Godaddy.com and purchase a domain name that contains the keyword and/or key phrase you’ll be trying to get ranked for. Next you’ll need to visit 1KCHOST.com to purchase a web hosting package. After you’ve made these 2 purchases, log into the Godaddy.com Domain Manager and point the Nameserver settings to the 1KCHOST.com web servers. Use the cPanel to install WordPress or use one of the many premade templates.

If you need help, have a better way of doing this or just want to add something to help others, please do so below.

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Category: Search Engine Optimization, Web Design

About the Author ()

JC is an MCSA, MCTS, MCP, Net+ and A+ Certified Technician. He is also an avid Web Developer, WordPress Jedi, SEO Connoisseur and owner of an IT Firm in the Midwest. During the day he helps tackles Server Administration and Desktop Support issues for small business. With over 15 years experience installing, configuring
and troubleshooting retail and enterprise software, he’s seen it all. Please use the comments section or contact page to reach out.

Comments (2)

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  1. Norman Risner says:

    Personally I don’t like WordPress because of the limitations. I use Serif WebPlus, Photoshop, and Adobe Edge to design websites. Serif supports E-commerce, forms, blogs, etc. and has some great 3D drawing as well.

    • JC says:

      Go to themeforest.net and look at the best selling themes. I bet you find something that you like. Use WordPress and the one you’re using now. It’s always good to stay current with WordPress as it is the current leader in CMS software.

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