How To Build Link Authority

We’re going to discuss how you make any website appear higher in the Google search results using link authority. This method will work with just about any type of product or service you’re offering locally or nationwide. There are quite a few factors you need to take into account if this method does not work as excepted for you. Please use the Google Keyword Tool to research your competition and exact number of monthly searches before you begin any of the steps outlined below.

If you’re not familiar with link authority, its the term used to describe a one way link to your website from another site with some amount of page-rank. As you’ll hear in the brief video below, the easiest and safest way to build your own link network is to create several blogs using WordPress.com, Blogger.com, Posterous.com, LiveJournal.com, etc. When you create a blog on one of these networks, you’ll be piggybacking off of the TLD’s page-rank and authority.

Sites like WordPress.com that have a Google page-rank 9 are highly indexed by the search engines. In fact, the order in which Google indexes the web is based on page-rank. So how do you get your site page-rank and authority built up? Start by watching the video below, then continue reading..

As you’re beginning to see, your WordPress.com and other blogs act as a filter. What this filter does is protect your main site from spammy links.

Here’s how to implement this system for yourself. First, do a little research to find out what keywords people are using to find your products or services. Next, create 3 blogs of different networks. Create a free blog on WordPress.com, Blogger.com, LiveJournal.com, etc. When creating these free blogs you’ll be able to customize the URL. Google heavily favors sites that have the keyword in the URL. During the creation of your free blogs you’ll be asked to give your blog article a title. The title should also be the keyword you’re trying to rank for. Then, several times throughout your blog article reference your keyword. Place one text in each of your blog articles that links to your Computer Repair Directory business listing.

You can place more than one link in your blog articles but it’s really not necessary. Having one link means that all 100% of the link authority, aka link juice is passed directly onto your CRD business listing. Over a period of time, your business listing will take on a page-rank of it’s own!! When this occurs, you’ll have a high page-ranked technology related site pointing directly to your website. Google hands outs page-rank not based on the total number of backlinks you have, but the total number of relevant, quality backlinks you have!

Just to recap. You’ll use the SEO link building services of people on Fiverr.com to create a ton of backlinks which you’ll tell them to point to your free blog articles. Google will then look at all of the links that were created for you over a period of time. The Google search engine (anti-spam filters) will not index any backlinks that are determined to have no substance, relevance, or quality. The backlinks that remain and do get indexed help raise the authority and page-rank of your blog articles. The blog articles then pass only their positive page-rank to your CRD business listing. Finally, all of the accumulated link authority your CRD business listing has acquired is then passed directly to your company website.

How To Build Link Authority

It’s important that you link your blog articles to your CRD business listing instead of your main company site. The goal here is for you to build a high quality, high authority, relevant link to your site. If your site is related to technology, a link from us meets all of these requirements. The more you time, energy and effort you put into this, the more you’ll get out of it! Remember you don’t need a million backlinks to raise your sites page-rank. You simply need one or two high quality links to get and keep the attention of Google.

As mentioned in the video. The cool thing about creating blog articles related to your product or service is they may reach the first page of the search results on their own. Imagine having a Blogspot.com article you wrote on the first page of a highly competitive keyword that links directly to your contact info. I personally have several WordPress.com and Blogspot.com articles on the first page of the search engines that rank higher than my money site. It doesn’t matter if I get found through a blog article or my business site, either way they call and I make money off of them..

Please note, if you don’t feel comfortable using the services of others to create backlinks to your blog articles — don’t let that stop you. In order for your products and services to get noticed by the search engines, they have to be mentioned and linked to by other websites! Even if you don’t use a backlinking service, simply creating blog articles that point to your CRD business listing will improve your rankings in the search engines.

Give this a try, wait a month or so then return here and let me know your results. If you have any questions or comments please leave them below.

What are your thoughts about the article you just read?

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Category: Search Engine Optimization

About the Author ()

JC is an MCSA, MCTS, MCP, Net+ and A+ Certified Technician. He is also an avid Web Developer, WordPress Jedi, SEO Connoisseur and owner of an IT Firm in the Midwest. During the day he helps tackles Server Administration and Desktop Support issues for small business. With over 15 years experience installing, configuring and troubleshooting retail and enterprise software, he's seen it all. Please use the comments section or contact page to reach out.

Comments (11)

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  1. Rebecca says:

    I’ve had good luck using Fiverr. The people on odesk are a little too expensive for me. In theory this sounds like it would work, I’ll try it and let anyone know my results.

  2. Shaun says:

    I use a similar method with 301’s. This stuff works, thanks for the read!

  3. Jay Mitchell says:

    Wouldn’t it work just as well if I pointed everything directly to my site instead?

    • JC says:

      You could and you probably should. Remember winning in the search engines is not a race, it’s a marathon. You can’t just throw out a ton of backlinks and call it quits. You have to build quality “relevant” backlinks from related websites. If you own a technology related site and receive a backlink from a cooking website, it doesn’t carry much weight. A backlink from a technology site could be worth its weight in gold. Imagine building up your CRD listing to a PR2 or PR3 and then have all of that link juice headed solely in your direction! Build links to your site, but also build up your relevant links..

  4. Sidney says:

    Like most internet writers you advocate keywords in the domain name. I’m not so sure. There’s a Matt Cutts video in which he answers a question about keywords in domain name. He uses the examples of google, yahoo and others. They have bigtime website which did not start out as keywords (they eventually became keywords, but that’s another story). I’m not so convinced keywords in domain name is a panacea.

    • JC says:

      I recently purchased a keyword rich domain name for my computer repair business. About a week or so after making it available online, it was on the first page of the search results for several high traffic, high competition key phrases!

      The next time you search Google for something, look at what’s in bold. As you’ll find, the URL is being used by Google and the other search engines as one of the factors in the algorithm. I’ve used this method many times and have made many customers happy. This method is solid and it currently works!

      It is possible to bring a website that does not contain any keywords in the URL to the first page of the search results. It’s typically not something that the average Joe can do on his own. There is a lot that goes into onsite and offsite search engine optimization.

      Buying a domain name that contains a heavy searched keyword or key phrase is a shortcut that a lot small businesses desperately need if they stand a chance of being found. There are a lot of skeptic’s that argue this method does not work. Go to Google, Bing or Yahoo and search for something like Plumber followed by your city name. Pay close attention to the results. My guess is, you’ll find ma and pop websites that appear on the first page simply because they’re using a URL that contains that key phrase.

  5. Coy says:

    I relish, cause I discovered exactly what I used to be looking for. You have ended my four day long hunt! God Bless you man. Have a great day. Bye

  6. xcel energy says:

    good post, i have been looking for it

  7. Nicolas says:

    This is great advise. As Jay pointed out this seems like it could work wit any site. Link authority and buffer sites are becoming a hot topic in SEO.

  8. Shawn says:

    I appropriate this information. I normally stay away from Blackhat SEO, but this seems like it might work.

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